Packaging and Brand Design

Carbon

As is the same for its elemental namesake - the building-block of all matter - Carbon specializes in elevated basics. It is a place to build your wardrobe from, the starting point for personal style. 

Carbon limits its merchandise to the most basic items in fashion- denim, t-shirts, silk blouses, cashmere, fine jewelry, shoes, small accessories, and leather goods.

By utilizing the same structure as both a shopping bag for brick-and-mortar purchases and online order fulfillment, Carbon extends the highly-coveted in-store experience to the entirety of its customer base.